National Fish and Chip Day Celebrations

This year National Fish and Chip Day was celebrated a day earlier, for the first time ever, to coincide with the 80th anniversary of D-Day. Honouring this special commemorative event, we decided to transport our customers back to 1944 by rolling back the price of a poke chips to £1.94, blasting 40’s tunes and donning era-appropriate outfits to get into the wartime spirit.

Historically, fish and chips have been inextricably tied to the war effort in Britain. Following the dish’s peak in popularity in the 1920’s, fish and chips quickly became a national favourite. As a result, when the UK Government introduced its food rationing initiative in January 1940, former Prime Minister Winston Churchill prevented fish and chips from being included; believing that this would dampen morale and be detrimental to the war effort, referring to the pair as ‘good companions’.

In addition to offering a discount to customers to celebrate the momentous occasion, we also raised money for Poppy Scotland. All funds raised help fund vital life-changing support for the Armed Forces community across Scotland.

Wendy Napthine-Frame, owner of Cromars, said:

“We are blessed in St Andrews with wonderful beaches and countryside, and we are well aware that we may not have had the privilege of living in such a safe and beautiful part of the world had it not been for the valiant efforts of the British and Allied forces on the beaches of Normandy over 80 years ago. As a result, in addition to offering our 1940s inspired price rollback, we were honoured to raise money for Poppy Scotland on the June 6th.”

For more information regarding Poppy Scotland, visit its website here or make a donation here.